LAMIK
Create an identity, branding pieces, showroom pieces, collateral for a brand new makeup line? Sounds easy right?
Well it might not have been easy but it was fun! A first, for me as I spent lots of time at makeup counters in several malls, gaining an understanding of just why and how things are done in a world, i clearly had no previous knowledge of.
Ultimately LookLamik was created as a tagline, and from their I created the identity, and these business cards. The thought behind the card was for it to stand out on a counter at the clients boutique as well as any makeup counter in any mall, for the generic cards. The compact was a natural selection as most women, if not all, already have one in their purse or very close to them at the least. The client was thrilled and the business cards were a huge hit with those who received them.